Twenty years building products used by tens of millions — at Atlassian, eBay, Yahoo!, and Condé Nast. The last few, hands-on in the code, shipping live AI products and the methodology behind them.
"An AI-native product leader."— Tom Tsao · GVP at DocuSign
Build systems for how humans and AI work together — shipped at real URLs, with real users: a complete transformation methodology (Test → Build → Codify → Share), a live five-minute simulation, and applied AI products.
Publish field-tested frameworks and playbooks for product and platform leaders integrating AI into teams already in motion.
Head of Product (Sr. Group PM) · Community & Self-Help
Austin, TX · Hybrid, remote from 2020
2018 – 2023
Led product for community and self-help platforms serving 78M+ MAU — users engaged in community were 7× more likely to repurchase.
Designed the AI/ML integration strategy and partnered with ML engineering to build the community-feed recommendation system — sentiment analysis, proactive recommendations, personalized guidance.
Secured funding through business-case development to triple the Community Engineering team, add surge engineering capacity through SoftServe (Ukraine) against committed dates, and bring in outside consultancy to pressure-test replatform decisions before spend.
Scaled the product org and mentored PMs into senior leadership; embedded an experimentation culture across teams.
A strong grasp of the AI/ML landscape — how ranking algorithms work, and how to apply them to real user problems. A true thought partner to engineering and ML teams.
Fan Jiang · Head of Engineering, Core Machine Learning, Atlassian
Maura had a strong grasp of her space, quickly picked up new tech and ideas, and connected the dots for opportunities. An impactful and thoughtful leader.
Product and operations leadership for female-founded startups moving from concept to traction — strategy, MVP, and the operational scaffolding to ship.
Outcomes100% of clients secured initial funding50% into competitive acceleratorsOne multimillion-dollar seed round
Condé Nast
Digital Managing Director (GM) · Lucky
New York, NY
2010 – 2015
General Manager transforming Lucky into a commerce-and-community hub — 2M+ monthly uniques, 4× social growth.
Launched Lucky Contributors, Condé Nast's first community platform; integrated content-to-commerce affiliate strategy; grew the digital team 3 → 15.
Proof★ MIN Best Community · '13 & '14
One of the best product executives I've worked with. Under her leadership, Lucky's 2013 redesign launched in record-breaking time, and garnered the industry's top awards.
Jun Lee · Product Designer, Condé Nast
An incredible leader and an inspiring manager — she balances data-driven decisions with thoughtful, real-world implementation. A patient and nurturing mentor.
Verena von Pfetten · Co-founder, Gossamer (reported to Maura)
Yahoo!
Director, Product Management · Lifestyles, Shopping & Social Network Services
Sunnyvale, CA
2005 – 2009
Built Yahoo!'s first community-led UGC platform (Shine) from concept to launch — 14M users and $40M revenue in year one; launched lifestyle communities reaching 50M+ MAU.
Led community and social engagement features for Yahoo! Shopping, a CPC/CPA-monetized meta-search commerce destination and one of Yahoo!'s top revenue-generating properties — increased return visits and multi-click behavior, the engagement behaviors that convert directly to revenue under that model.
Directed a global PM team of 15 across Taiwan, Hong Kong, and the US, delivering engagement features across Yahoo's verticals.
Proof◆ US Patent D611,490 · issued 2010
She stood up for the blogger and worked things out with the advertiser. The site held its integrity as a result. I admired the moral high ground she took.
James Long · Software Engineer, Yahoo! Shine → Condé Nast (reported to Maura)
Maura cared a great deal about the product, and an equal measure for the people building it — great at reaching across the table and building the relationships that make the product better.
Patricia Lawless · Director of Engineering (Maura's eng lead, Yahoo! Shine)
eBay
Senior Global Product Manager
San Jose, CA
2004 – 2005
Launched Best Offer, eBay's first price-negotiation platform — $1B+ in transactions in its first year.
Designed pricing and recommendation algorithms that lifted seller conversion 4.7%.
Proof★ Global Product Management Awards · Q1 & Q3 2005◆ US Patent 8,160,928 · Best Offer
An outstanding product management talent with a keen eye for customer needs — widely respected as a collaborative teammate who delivers results.
Tom Tsao · GVP at DocuSign · her manager at eBay, recruited her to Yahoo!, then managed her 5.5 years at Atlassian
A true product leader — a knack for tackling particularly challenging problems, bringing the best out of a team and over-delivering.
Gene Cook · VP Global Collectibles, eBay
BrassRing (Kenexa / IBM)
Sr. Global Product Manager
2000 – 2004
Led product for an enterprise recruiting SaaS platform; managed an 8-person product, traffic, and support team.
What truly sets Maura apart is her people-first leadership style. She creates an environment where her team, partners, and users feel heard, supported, and empowered.
Paul Olenick · Group PM, Atlassian (reported to Maura)
She crafted a compelling vision and strategy, diplomatically built alliances with difficult people, and inspired engineering to deliver world-class experiences.
A strong grasp of the AI/ML landscape — how ranking algorithms work, and how to apply them to real user problems. A true thought partner to engineering and ML teams.
Fan Jiang · Head of Engineering, Core Machine Learning, Atlassian
A truly outstanding product leader. Her strategic thinking is top-notch, with tremendous user empathy — a natural leader who inspires and motivates her team.
Engineering and Product Management don't always see eye to eye — it's a stereotype for a reason. Working with Maura was different.
Patricia Lawless · Director of Engineering (Maura's eng lead, Yahoo! Shine)
One of her true superpowers is active listening — a rare ability to distill complex stakeholder needs into clear, high-impact product ideas.
Jeff Marshall · Engineering Leader, Atlassian
She draws from extensive knowledge across disciplines — editorial, sales, marketing — to develop holistic strategy, with the operational skill to ship it.
Scher Foord · Digital Design Manager, Condé Nast
Adept at working across teams — editorial, tech, product, merchandising, ad sales, corporate development — and deliberate in setting the right processes for an ever-evolving digital business.
Verena von Pfetten · reported to Maura, Condé Nast
We were tasked with transforming a team struggling to align with internal partners. Maura's gift for building alliances and crafting clear strategy is what turned it around.
Alice Merlino · Program Management, Atlassian
A knack for tackling particularly challenging problems, bringing the best out of a team and over-delivering.
Gene Cook · VP Global Collectibles, eBay (ex-Meta)
ShippedeBay Best Offer · $1B+ year oneYahoo Shine · 14M users, $40M yr-oneAtlassian · 78M+ MAUCondé Nast Lucky · 2M+ uniques◆ Two of these launches are patented
Through her, I really got to know ideas about community and group building that I still use today.
Annette Cardwell · Marketing, Yahoo! Shine
Great passion and creativity in service of customer impact — clear to see in Maura's work to revamp and significantly improve the Community.
I grew up as a foreign-service kid — five countries before I was thirteen. You learn to read a room you've never been in before, and to find the thread that connects people who don't yet speak the same language. That's been the job ever since: translating between engineers, editors, executives, and users, and getting them to build something together.
The people who've seen me work tend to stick around. Patricia Lawless led engineering on Yahoo! Shine while I led product; James Long was an engineer on her team. Years later I hired James at Condé Nast — and years after that, both of them wrote me recommendations. When I had to choose between a vocal advertiser and an independent blogger's editorial integrity, I chose the blogger, and worked the relationship until it held. That's the version of leadership I keep showing up with.
A true product leader — and just a very good person, with great motivations.
Gene Cook · VP, eBay
Maura poured into her team — genuine care, and a commitment to their growth and development.
Jeff Marshall · Engineering Leader, Atlassian
She was my trusted confidant and always had my back.
Alice Merlino · Program Management, Atlassian
Driven, tenacious, and above all positive — always level-headed in a crisis.